About TruSelf

We believe kindness toward yourself is a skill you can practice.

Our mission

Simple, personal, and free of pressure.

TruSelf exists to help people speak to themselves with more care, so they can live with more confidence, calm, and connection. We keep the practice simple, personal, and free of pressure.

How we think about it

Four things we hold to.

  • Gentle over perfect.A missed day is not a failure. We celebrate returning as much as streaks.
  • Personal over generic.Your needs, pace, and beliefs shape what you see. Skip any topic that does not feel right.
  • Private by default.Your reflections and goals belong to you.
  • Honest about what we are.TruSelf is a support tool. It does not diagnose, treat, or replace a therapist or doctor.

The thinking behind the app

Built on well-studied ideas.

TruSelf draws on well-studied ideas from positive psychology, mindfulness practice, and growth mindset research. That includes work by Barbara Fredrickson on positive emotions, Jon Kabat-Zinn on mindfulness, and Carol Dweck on mindset.

Affirmations are one tool among many, and results vary from person to person.

Privacy and trust

Your inner world stays yours.

Read our Privacy Policy

  • You control sharing.Peer check-ins and community features are opt-in. Nothing is shared until you choose.
  • Only what we need.We collect the minimum to personalize your practice and improve the app, and we explain why in plain language.
  • Your data, your call.Review, change, or delete your answers and your account at any time.
  • Secure by design.Sensitive data is encrypted, and you can lock the app with Face ID, Touch ID, or your device passcode.